details that can take a sneaker from on-co

For now, however, it's simply trying to get the word out that they cracked the code on how to make runners legitimately faster with a Nike Air Max 270 Mujer sneaker.Despite the downward trend, LeBron James—Nike's billion dollar man—remains the top seller of basketball sneakers in the NBA. And let's be honest: It's not like Nike was ever Balenciaga Triple S Womens going to let one of its core products just die. Especially not in a category where in 2015 it controlled a staggering 93 percent of the U.S. market. So, to shake things up and get some eyes Adidas NMD Femme back on its on-court kicks, Nike brought out the big guns to serve up the LeBron 15.They say if it ain't broke don't fix it, and Adidas Deerupt Womens there's perhaps no sneaker in history less broken than the Air Jordan 1. The classic high-tops aren't just classic Nike—they're an icon of pop culture. So when it was Nike Air Pegasus 89 Damen rumored that Nike called upon Virgil Abloh to bring his own style to the sneaker, fans immediately began to speculate on the infinite ways it could go wrong. Would he print his Nike Air Max 90 Mujer brand's construction stripes across the sole? Would he do them up in all gold like the Watch the Throne album cover? Instead, Abloh's approach was to simply deconstruct and thus Nike Air Zoom Pegasus 34 Womens amplify the aspects of the shoe that made it great in the first place—and in doing so, he delivered the best sneaker collaboration of 2017.

There's something oddly DIY about Abloh's Jordans. Maybe it’s the way the shoelaces read "SHOELACES,” or the way they look almost turned inside out, or that they come with a red Nike Air Max 270 Donne zip tie and four different color laces. The effect is to make you feel like Nike Air Presto Donne you're getting a peek behind the curtain at a product that's not yet complete. On a different sneaker (or nine) it might not work, but on something as iconic as the Jordan 1, seeing the work in progress is genuinely exciting.The LeBron 15 isn't an evolution of the LBJ Adidas ZX Flux Femme series so much as a reinvention. It features a full Flyknit upper (in a special new ultra-thick weave called Battleknit), is $20 less than the LeBron 13 at $180 retail, and is easily Nike Air Max 2017 Femme the sleekest, most wearable LeBron the King has ever let grace his royal feet.James hasn't been shy about his desire to make the LeBron 15 both a high-performance sneaker (which can confirm) and Nike Air Max 2017 Mujer a shoe people have in their everyday rotation. "Since [Nike designer] Jason [Petrie] and I started working on the [LeBron 15], we have always talked about how we not only want to have the top, top, top notch in performance, we want style, as well.

Nike even debuted the LeBron 15 Nike Air Max TN Damen on the Kith runway the same week LeBron first wore them on court. If there's any partner that can make the LeBron 15 move, it's Kith, as Ronnie Fieg's store and brand have been www.heinohellwig.de hotter than ever this year. The Kith version of the LeBron 15 features a center zipper, embroidered flowers, and a strap embroidered with the phrase "LONG LIVE THE KING." These are the kinds of details that can take a sneaker from on-court favorite to streetwear staple, but Nike isn't stopping there in driving the LeBron 15 home as a must-have sneaker. On December 22, the Swoosh and Adidas Superstar Femme Fieg are dropping a documentary about LeBron. It’s the full package—and if Nike's lucky, the LeBron 15 will be the beginning of a new chapter.