d never lace their shoes again,” he says. “It’s

HandsFree launched its own Nike Air Max 97 Womens Kizik brand in 2017, showcasing FAST potential. It plans to roll out Pilar, a style aimed at a younger, more trend-savvy consumer, in a direct-to-consumer model, in mid-2020.Nike Air Max 95 Damen But that isn’t all that HandsFree is about on the business side. And the Nike agreement has made that strategy quite visible.Adidas NMD Damen After launching Kizik in 2017 other footwear Nike Air Max 95 Femme brands took notice of FAST and by 2018 Nike was interested. HandsFree then introduced Nike to not just one FAST method, but the entire suite of opportunities. “Nike Air Max 95 Damen We were excited to introduce Nike to our portfolio and we were excited to work together,” Deere says.

Nike already had its own line of FlyEase footwear that featured easy entry, Adidas ZX Flux Femme but the www.aralys.fr new agreement with HandsFree Labs gives Nike the “potential to broaden and enhance” its effort to Nike Air Vapormax Womenscreate greater access to sports for all athletes by Adidas NMD Womens removing barriers to play, says Tom Clarke, Nike president of innovation. “Our partnership with HandsFree Labs builds on Nike’s leadership in using innovative technology Nike Air Max 90 Femme Bleu to meet consumer needs,” he says. Since its debut, FlyEase has found its way into more than 20 footwear styles across Nike and Jordan Brand Nike Air Max 270 Womensbasketball, running, sportswear and Adidas Superstar Femme football cleats. They’ve been worn on the WNBA court by Elena Delle Donne and NFL field by Seattle Seahawks linebacker Shaquem Griffin.

Nike now has the rights Nike Air Max 90 Womens to do whatever they want with HandsFree Labs technology and use it in future FlyEase products, which is exactly what Deere says his company wants. “We know Nike has the reach Nike Air Max 97 Damen and the innovative Nike Air Max 95 Femme genius to put hands-free shoes on people all over the planet,” he says. So, while Nike has access Nike Air Max 90 Damen Rosa to an entire portfolio of technologies and free Nike Internationalist Mujer reign to do as they wish with the product, Deere says he expects to see license agreements with other companies really explode over the next few years. “We think kids www.annieemmerson.co.uk will be wearing hands-free shoes from the beginning of their lives and never lace their shoes again,” he says. “It’s happening quickly.” The brand’s Nike Internationalist Womens titanium arc technology, for Adidas ZX Flux Femme example, uses aerospace grade titanium built into the heel of a shoe. neakers and tennis. I have written regularly about design,