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Corum table
Founded in La Chaux-de-Fonds in 1955, Corum established itself in the field of high-end luxury watches, and with its impressive watchmaking technology, it quickly gained popularity with its avant-garde visual design. high reputation. Corum is probably best known for its 1964 release of the Coin watch, an ultra-thin mechanical watch with a movement set behind a $20 U.S. Gold Double Eagle. While a bit gimmicky, the Corum Coin watch has been worn by US presidents and other notable personalities, and likely inspired the experimental spirit we see in the Corum collection today. Other milestones in Corum's extraordinary watch design include the Admiral's Cup and the Golden Bridge, the latter known for its rectangular linear movement. Most recently, Corum released the LAB02, an entirely handcrafted movement with flying gear train and flying tourbillon, with barely visible bridges. The visual impact of the LAB02 is a perfect example of Corum's wild, bold design. Roger Dubuis
Geneva-based Roger Dubuis was founded in 1995 by its eponymous label as an independent brand. Today, under the strong umbrella of the Richemont Group, Roger Dubuis has grown into one of the better-known small Swiss brands in the industry. Roger Dubuis, known in its early years for fine watchmaking and complex movements, is one of the few brands on this list that manufactures most of its case and movement components in-house, a feat that’s more powerful than you might imagine The harder and rarer ones are, especially for a not-so-big brand. Roger Dubuis is also renowned for producing highly complex skeletonized tourbillon watches, and in recent years has partnered with famous motorsports brands such as Pirelli, and the Excalibur Spider Pirelli ICE ZERO 2 is a symbol of this partnership .


Carl F. Bucherer
Carl F. Bucherer is a little-known Swiss brand, but one that deserves more prominence in the Swiss watchmaking conversation. Founded in 1888, Carl F. Bucherer started out producing pocket watches, but saw the odds and became an early manufacturer of men's and women's wristwatches. With his extensive experience in developing chronographs, world timers and chronometer movements in the middle of the last century, Carl F. Bucherer, like many in the industry, has recently delved into these archives, And created a tastefully traditional collection. Still invested in fine watchmaking, the brand recently released the Heritage Tourbillon Double Peripheral, a relatively slim 42.5mm watch imbued with fine watchmaking technology and craftsmanship.

Mido
Mido has been in business since 1919, and its early history is closely associated with automotive-inspired designs, waterproofing technology and the automatic Multifort collection. Today, Mido is one of the few value leaders in the Swiss watch industry and is particularly popular in Latin America, combining a rich heritage of classic design with modern technological advancements to create affordable everyday watches, dress watches , diving watches and chronographs. The watches all use movements made in Switzerland. Mido's most popular watches in recent years include the Ocean Star Tribute to Diver and the Beren Seri Formal Watch.

Tissot
Tissot's long history can be traced back to 1853, founded by the father and son team of Charles-Félicien Tissot and Charles-émile Tissot in Le Locle, Swiss Jura Mountains. Today, Tissot is part of the Swatch Group and has achieved several watchmaking milestones in its history, including the launch of the first pocket watch capable of displaying two time zones in 1853; In 1999, the first watch designed specifically for antimagnetism was aptly named Antimagnetique; in 1999, the T-Touch, the first multifunction digital watch with a touch screen, came out, years before smartwatches. Today, the brand sells more than 4 million watches a year to more than 160 countries, and is known for what its parent group calls "mid-market" watches, which are highly regarded for their value for money. The most notable timepieces in Tissot's current extensive portfolio include the Seastar 2000, a beautifully designed and robust professional-grade diver's watch; and models from the historically-inspired Heritage line, including the Heritage 1973 Chronograph, a modern take on the Navigator model built for Formula 1 racing drivers during its heyday. Tissot also has a huge advantage in terms of marketing partnerships, including its long-standing role as the official timekeeper of the Tour de France, and more recently its timing relationship with the National Basketball Association, which ensured that the Tissot logo appeared on NBA courts and on TV screens across the United States. worldwide.

radar
The use of ceramics in watchmaking has increased in recent years, but Rado is the first to achieve this. Founded in 1917 by brothers Fritz, Ernst and Werner Schlupp, who converted their parents' home into a watch factory, the Swiss company Originally producing movements, but found success as a watchmaker in 1957 with the Rado Golden Horse collection (one of them). The first watches hit the market for their anti-magnetic properties, followed by the futuristic DiaStar model in 1962. The latter pioneered the use of hard metal and sapphire glass to improve scratch resistance, and pioneered Rado's modern credo exploring the most avant-garde high-tech materials to achieve the ideal comfort and durability of the watch. In 1986, the same year that it became part of what is now the Swatch Group, Rado took this mission to the next level with the introduction of Ceramica, the first watch to be equipped with high-tech ceramics (a material) watch case and bracelet. Since then, this has become the calling card of the Rado radar watch series. Today, Rado products include many unique product lines, the vast majority of which use ceramics and ceramic alloys in their structures, including the elegant and understated True Thinline, the bold HyperChrome, and the most striking sporty, retro type watch. - The chic Captain Cook collection, which revives the dive watch launched in 1962, the same year as the DiaStar.

Bulgari
World-renowned for its jewelry, Bulgari has also been hailed over the past decade as the most prolific pioneer in the elite field of ultra-thin complex timepieces. Founded in Rome in 1884 by Greek silversmith Sotirio Bulgari, the company made its first significant contribution to the watch world in the 1940s - the Serpenti, an Art Deco-inspired spiral bracelet. , which is still passed down as its flagship ladies watch. sky. Two historic men's watches, the Bulgari Roma and Bulgari Bulgari, debuted in the 1970s, establishing the look of classic Roman architecture and defining the future direction of the Bulgari watch brand. The jeweler established its own watchmaking center in Switzerland in the 1980s, and in 2000 acquired the independent Haute Horlogerie studio of Daniel Roth and Gerald Genta (the latter owned by legendary watchmakers who contributed to Bulgari). designer), bringing their expertise into the brand. Bulgari parent brand. It is precisely because of this exquisite watchmaking skills that Bulgari has continuously launched new models of the Octo Finissimo series (ultra-thin record-breaking high-end luxury mechanical watches) to the market for many years, including the world's thinnest automatic tourbillon, perpetual calendar, GMT - Equipped with chronograph and minute repeater.

Urwerk
Conceptually, Urwerk shares a similar philosophy with MB&F, with a mission to make wrist timekeeping machines that are as technically as far removed from traditional analog designs as possible. Founded in 1997 by visionary watchmaker Felix Baumgartner and designer Martin Frei, Urwerk's visual idiom is the use of orbiting satellites on a three-armed merry-go-round to display hours instead of hands, often combined with unconventional retrograde mechanisms Use to display minutes along the scale. Urwerk has incorporated this innovative timekeeping technology into a wide range of timepieces in a variety of styles and materials – black PVD-coated platinum, gunmetal-toned titanium, and the Star Wars-inspired gold UR-100"C- 3PO” version, to name a few.

Greubel Forsey
Frenchman Robert Greubel Forsey joined forces with Briton Stephen Forsey in 2004 to found the Swiss brand, which occupies the highest echelon of complex watchmaking. Greubel Forsey introduces the world's first wristwatch with two tourbillons, which immediately catches the attention of haute horlogerie enthusiasts and spurs the development of wristwatches. From then on, innovation began. Many of its iconic timepieces were produced in limited editions featuring various creative iterations of the tourbillon, including watches with as many as four tourbillons, the Quadruple Tourbillon à Differentiel launched in 2008, which linked two rotating double tourbillons . At different speeds through clever differentials. In recent years, Greubel Forsey has applied its unique design aesthetic and award-winning chronometric technology to other categories of timepieces.

Victorinox Swiss Army
Recognized worldwide as the maker of the ubiquitous Swiss Army Knife since 1891, Victorinox (“Inox” is the French word for the stainless steel used in the blade), most recently joined the watchmaking industry in 1989. Victorinox watches have a long history as a supplier to the Armed Forces, renowned for their military-chic designs and sturdy, functional construction. It is primarily considered an affordable brand, offering many timepieces with quartz movements and a relatively small number with automatic movements at slightly higher prices. Its lineup includes the field watch-style Heritage, the military aviation-style AirBoss and the dive-ready Maverick. The latest addition to the series is FieldForce, positioned as an entry-level, tool-oriented series that offers three hands.

porsche design
What do you do after designing one of the most iconic sports cars in the world? If you were Professor Ferdinand "Butzi" Porsche, the mastermind behind the Porsche 911, you'd start a product design studio and launch the first groundbreaking wristwatch. Introduced in 1972, the Porsche Design Chronograph 1 was one of the first "all black" watches, transferring the car's dashboard design to the dial in an unprecedented way. A fruitful partnership between Porsche Design and IWC began in 1978 and ended in 1997 with the production of the first all-titanium wristwatch, the Titan Chronograph, in 1980. After a series of changes in corporate ownership over the ensuing years, Porsche Design officially joined IWC. Collaborates with its eponymous car brand and opens its own watch factory in the Swiss village of Solothurn.